Feature: US bathroom brand Waterworks launches in UK
By Sarah Brownlee
US luxury bathroom brand Waterworks has launched in the UK and will be opening its first showroom in London in the spring.
Waterworks made its first appearance at Decorex International in September, giving a taster of what’s to come when the showroom opens on the King’s Road, Chelsea in March 2014.
Co-founded by Barbara and Robert Sallick in the 1970s, but now run by their son Peter Sallick (CEO), the current Waterworks repertoire includes high-end kitchen and bathroom fixtures and fittings as well as a range of accessories and home furnishings.
Waterworks currently has showrooms in 14 American cities and sells through various independent showrooms and distributors, but the company is keen to raise it’s profile outside the USA. ‘We’re looking to create a global luxury brand and we’re starting to evolve in that direction in the same way that a luxury fashion brand might,’ explains Peter Sallick. ‘It’s been something we’ve envisaged for at least 10 or 12 years and the timing (of the expansion) is specifically related to the evolution of our business and the fact that we feel confident about where we are now,’ he continues. ‘This affords us the opportunity to take this big step and London is the most important place we can be in terms of establishing an international presence.’
All Waterworks products are designed in-house with manufacturing outsourced to select factories and workshops – from master cabinetmakers in the USA through to artisanal operations in Normandy, France, where they have particular expertise in the production of faucetry and decorative hardware.
Sallick believes that both the quality and sheer range of products available through the company should prove a big attraction to buyers and specifiers in the UK. That, and the fact that despite it being a predominantly design-led range, the company’s roots are in engineering, with the family starting out in plumbing distribution as far back as the 1920s.
Among the products shown at Decorex in September was the Watt Collection of lighting with boron-moulded glass shades, the Promenade cement tiles range in 12 patterns and the Henry collection of industrial-style bathroom fittings.