Profile: Day True

A handsome Victorian building in the heart of Maida Vale, west London, is the setting for a stylish new showroom from interiors specialists Hayley Tarrington-Robson and Tony Robson.

daytrue_16_312_LRPreviously occupied by a wine merchant, the property has been transformed to form a sleek but characterful backdrop to a range of high-end brands, with a particular focus on bathroom and kitchen design.

Tarrington-Robson was head of design at C.P. Hart for several years before branching out on her own while Robson brings with him 20 years’ worth of experience in the interiors and construction industry. ‘We wanted to be in the capital of design’, says Tarrington-Robson, who left London in 2011. ‘Having worked in London for ten years I couldn’t wait to come back. We owned a similar business in the Midlands so it seemed like a natural progression. Plus, a lot of our project work was in London.’

Together they can design, supply and install according to clients’ requirements. ‘If someone wants to buy a light “great” and if someone has a complete house project – even better!’, she adds.

The design possibilities are showcased in life-size displays and include every aspect needed to complete an interior from lighting, flooring and furniture through to the big purchases such as baths and kitchen appliances. In short, they can offer a complete solution. ‘We want architects and interior designers to use our our experience and knowledge’, says Tarrington-Robson. ‘Inevitably, all the elements of a home are linked in some way, so it makes sense that they are all considered at the same time.’

daytrue_15_309_LRA thoughtful approach to product selection ensures that the showroom feels more like a home than a selling space. Patterned tiles by Refin add detail and flair. There is lighting by Foscarini, flooring by Silvan and Bonaldo furniture. German bathroom brand Burgbad features heavily, having chosen Day True to showcase its smart new RC40 range, developed as a solution to the increased demand for open-plan designs in bathrooms, bedrooms and dressing areas.

Other brands on show include V-Zug (household appliances), Cea brassware, Olympia ceramic sanitary ware and Hansgrohe.

Judging by the response to the showroom so far, Day True was made for Maida Vale.‘The reaction from the local community has been great,’ says Tarrington-Robson. ‘We’ve had lots of interest. We know this is just the beginning, but we feel very confident with such a beautiful showroom and great location and we are excited about the future.’

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