After winning the Britain’s Best Emerging Interior Designer award while still in uni, and going straight on to working for the likes of Tom Dixon and Martin Brudnizki, Linda Boronkay joined Soho House as their Head of Design in 2016. Promoted to Design Director for the UK, Europe, and Asia just six months after, Boronkay is currently finishing up the newest Soho House – in the old White City BBC Studios – while also travelling around the world for design jobs.
When was the company founded? Soho House was founded in 1995, in its original location at 40 Greek Street.
Over the years, the company has had the chance to work with some of the best designers such as Ilse Crawford, Tom Dixon, Susie Atkinson, and others – but for the past few years we have our own in-house design team that allows us to stay fresh, quick, and super efficient.
How many staff? The design team consist of about 55 very talented individuals – a mix of interior designers and architects. We also have our own purchasing team, project managers, and, in the UK, our construction team that makes the whole process from concept design to on-site installation a lot smoother.
Where is it based? Our HQ is based in Soho – where else – but we also have a studio in New York, where the team looks after the US-based projects. We are responsible for all the projects in the UK, Europe, and in Asia.
What is your latest significant achievement/project of note? We just re-opened the original Soho House under 40 Greek street, alongside Kettners, which is a French restaurant/ champagne bar and townhouse with 33 rooms. Café Boheme, which was Nick’s [Jones, founder and CEO of Soho House] first restaurant and where the whole Soho House idea sparked, is around the corner, so it is quite historical I would say!
Who inspires me… Movies and art inspire me! I’m obsessively and religiously watching movies from all genres and find art in all forms hugely invigorating! I like art that has many layers and is meaningful – for example, the Andreas Gursky exhibition at the newly re-opened Hayward is fantastic and very thought provoking.
I’ve always been a fan of… Travelling. I grew up with it, as my parents used to travel a lot and I was lucky enough to accompany them. Growing up it’s become part of my lifestyle, and luckily I get to continue doing so with my current job too.
My highlight of the last 12 months… Every day is a highlight – I love my job and especially my team! Travel and new experiences, new projects, play a big part of highlights. I just love that every day is different, with new challenges, which keeps me on my toes.
My next design trip is to… I’m going to Amsterdam tomorrow, Paris next week and Hong Kong the week after!
The weeks leading up to Easter will be in London, as we are opening a new club in White City in the old BBC studios and I will need to be on the floor furiously installing!