Paul de Zwart

By Matt Balmer
September 13, 2018

When was the company founded?

Another Country was founded in 2010.

How many staff?

We employ eight full and part-time staff and collaborate with various designers on our collections.

Where is it based?

Our head office and showroom are based on Crawford Street in London’s Marylebone.

What is your latest significant achievement/project of note?

We have recently completed several new restaurant sites for River Cottage, the café for the new Kettle’s Yard in Cambridge, and the residents’ lounges at the TVC Helios building in west London. Later this year, we are at Decorex (16-19 September) launching what I think is one of our boldest designs to date – the Fold Chair by Belgian designer Alain Gilles (above) – alongside new pieces of lighting by Workstead, an American lighting brand which we distribute exclusively in the UK.

What is your best selling product?

The Hardy chair is very popular with retail and trade clients alike, as are our Series One and Two dining tables and benches – and we have had great success with our Work Series, a modular, co-working desk system we launched at CDW in 2017. I think the natural feel of our pieces, and our ability to make them bespoke for home or office environments, has really struck a chord with our customers.

I’ve just discovered…


Who inspires me…

I draw inspiration from ethical business entrepreneurs, generally, and from those who work hard to make this a better, kinder, more respectful world.

I’ve always been a fan of…

The West Country of England. The first-ever workshop we collaborated with was, and is still, based on the Dorset/Wiltshire borders, just down the road from the cottage my (now) wife and I purchased nearly 17 years ago. It’s my favourite place in the world.

My highlight of the last 12 months…

A trip to Morocco’s Atlas Mountains region. Loved learning about the Berber culture and was taken by their rugs and textiles, which would look great with our furniture collections.

My next design trip is to…

Portugal. All our production is based in Europe (I include the UK in this definition!), of which a large part comes from Portugal-based workshops. We work with very skilled makers, alongside sophisticated machinery, and strive to find the right balance between craft and industry.