Cevisama 2020: colour takes centre stage

By Emma Hedges
February 20, 2020

Cevisama international tile fair was back at Feria Valencia from 3-7 February with a total of 847 exhibitors and attracting an estimated 91,000 visitors – we look at the key tile trends on display at this year’s event, from psychedelic swirls to volumetric designs.

Tile enthusiasts and regular Cevisama attendees will have noticed something different about this year’s show, which was the 38th edition of the annual trade fair. The shift away from safe grey and beige territory was intensifying and the tentative pops of colour that were emerging in 2019 were now bursting with energy. From great abstract splashes of primary colours through to swirling galactic designs, luxe metallics through to ultra-modern interpretations of bold retro patterns, the mood was exuberant and the visual mix exhilarating.

With the cutting-edge production techniques that are now available, manufacturers can produce tiles that convincingly mimic materials such as wood so that it’s possible to create a product that has the natural look without any of the maintenance headaches. Similarly, 4D technology means that large-scale marble lookalikes with through-body digital veining and natural specks for added luminosity can also be achieved. But as well as all the increasingly impressive natural-looking products that were on display, this year there was a noticeable trend towards bold marble-esque products that don’t look natural at all.

Blue marble was a particular favourite, with brands such as Roca and Azteca creating distinctive products for dramatic interiors that can’t fail to have the ‘wow’ factor. But taking this one step further was Apavisa with its Fire and Wind Collections, as well as its show-stopping Multicolor Fluid large-format tile. This polished porcelain slab, which also comes in black and white, is inspired by forces in nature and aims to convey the flowing movement of energy and matter. The result is truly mesmerising.

Mindful that not everyone favours a Jackson Pollock approach to incorporating colour, brands are operating a broad mix-and-match strategy, so that collections include enough toned-down, plain neutrals to offer real choice. In this way it’s possible to opt for as much or as little in the way of vibrant tones as is preferred.

One of the key trends at the show, and a style that was providing a rich vein of inspiration, was the retro look. Bold designs with a hint a psychedelia were proving a new way to break with greige, and vibrant reinterpretations of Sixties and Seventies interiors were cropping up on numerous stands, with the Pop Tile from Vives leading the way. These funky floor and wall tiles come in a range of retro colours such as ochre and amber, and a 15 x 15cm rectified format to minimise joint widths. With names such as Popart, they reference the Swinging Sixties style, but offer a collection with an original and contemporary feel.

Also making an appearance this year was the volumetric wall tile. Bas relief collections with ridges and waves were cropping up everywhere, with monochromatic designs given added interest by an intriguing interplay between light and shadow. Some ranges were updated versions of anaglypta wallpaper, and others were a series of raised geometric shapes made possible with 4D technology. Examples include the Alpine Waves tile by Peronda, and Eclipse wall tile by Realonda. Another winner is the Bow wall tile collection by Mut Design for Harmony, which is inspired by typical Mediterranean roof tiles. It comes in three colours – White and Azure have a glossy finish, while Clay has a matt finish – and creates a relief pattern with gentle curves that changes according to the available light. With the added surface depth of volumetric tiles having such potential to alter the perception of an interior space, there is plenty here for designers to explore.

Next year’s Cevisama will take place at Feria Valencia from 8-12 February 2021.

Image captions:

  • The Fire Collection from Apavisa has a rusty metal look and comes in four colours – rosso, beige, blue and multicolor – with the Fire Rosso Décor tile, pictured here, featuring a splattered paint effect that shows off the vibrancy of new ink technology. The rectified porcelain range comes in three formats – 25 x 100cm, 100 x 100cm and 50 x 100cm – as well as a mosaic version measuring 29.75 x 29.75cm.
  • The Bay Collection of marble-effect porcelain wall and floor tiles from Azteca is available in striking blue, as well as silver and grey. It comes in 60 x 120cm and 60 x 60cm formats, as well as a 30 x 60cm mosaic version for walls.
  • The Fluid Collection of polished porcelain slabs from Apavisa is available in a Multicolor design, as well as in black and white. Suitable for floor and wall applications, the tiles come in four formats – 120 x 120cm, 120 x 160cm, 90 x 90cm and 60 x 60cm – and 6mm and 7mm thicknesses.
  • The Pop Tile collection from Vives comprises 10 patterned 15 x 15cm porcelain designs, as well as a selection of plain tiles in a palette of eight colours for mixing and matching – Chocolate, Nacre, Ivory, Marengo, Celeste, Ochre, Amber and Smoke. Shown here are (a) the Saville design, (b) the Wha design paired with the Popart design on the back wall and (C) the Ferus design.
  • Bow is a curved wall tile that is inspired by typical Mediterranean roof tiles created by Mut Design for Harmony. It comes in three colours – White and Azure that both have glossy finishes, and Clay, which has a matt finish – and measures 15 x 45cm.