Ten years of VitraHaus

By Elspeth Pridham
October 15, 2020

In 2006 Basel architects Herzog & Meuron were commissioned to design a space for Vitra’s Home Collection.

The resulting VitraHaus plays with archetypal proportions and dimensions to create living scenarios and work settings with a home-like feel. Since its opening in 2010, VitraHaus has welcomed more than 3.5million visitors from all over the world.

Over the past decade, well known interior designers such as Ilse Crawford, India Mahdavi and Raw Edges have developed the top floor for fictional residents. To mark the building’s tenth anniversary the US design studio Charlap Hyman & Herrero has now transformed the loft into the apartment of a film director that showcases recent Vitra launches as well as classics such as pieces by Charles and Ray Eames.

“The VitraHaus is a unique building that has been a focus of our attention for ten years now.” Says Nora Fehlbaum, Vitra CEO. “During this time we have learned a lot about the building and about interiors in general: What does the building want? What best suits it? What are the formulas for creating a good space? What is missing in our collection that would make interiors even more effective or appealing? The newly designed VitraHaus interior reflects our answers to these questions.”

Vitra has been producing furniture since the 1950s and see its classics as ‘contemporary products from another era that provide a sense of certitude and constancy and which are still relevant as a source of inspiration to this day.’ For instance the Eames lounge chair has been in production since 1957. The company claims the longevity of its products is the mainstay of its contribution to sustainability.

vitra.com

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