News: Creative Industries Federation partners with Nesta on future growth research
November 2018: The Creative Industries Federation has partnered with Nesta, a consortium of university and industry partners, on the Creative Industries Policy and Evidence Centre (PEC). It works to support the growth of the UK’s creative industries through the production of independent and authoritative evidence and policy advice.
Creativity and the Future of Skills is the first piece of research from the PEC, it reviews 35 million UK job adverts from 2013-2017, in order to understand how the word ‘creativity’ is really being used in the job market. The paper also investigates the relationship between creative occupations and future growth prospects, with creativity being identified as the most significant predictor for the likelihood of growth for an occupation between now and 2030.