This year, 100% Design is rebranding as Design London and will be held at Magazine London.
The move coincides with LDF launching Greenwich Design District, its newest event quarter.
The organisers say the area has a “bourgeoning community of creatives” and that Design London will present established design brands alongside emerging talent.
“This launch is a showcase of the creativity, diversity and innovation that the design industry has to offer and will celebrate the UK as one of the most important places for specification internationally,” said Jedd Barry, marketing manager, Design London.
The venue, Magazine London, is a clean and functional space providing a blank canvas to exhibitors.
Situated on the banks of the Thames and adjacent to the O2, it offers views across Canary Wharf and is directly accessible by London Underground, road, river, air and cable car.