Erdem teams up with de Gournay

By Elspeth Pridham
March 19, 2020

Erdem has collaborated with de Gournay to produce a new hand-painted design for wallpaper. Well-known for its delicate Chinoiseries, de Gournay is the perfect fit for fashion designer Erdem Moralıoğlu  – best known for his romantic dresses.

The design is described as a ‘riotous depiction of nature in full bloom, a springtime vision of flora and birds, presenting the medium in a kaleidoscopic rendition of saturated tones.’

Hydrangea, hollyhock and irises feature with sparrows, warblers and pheasant interspersed throughout. Honouring specific instruction from Erdem that the birds appear especially full of life, they appear darting through foliage, taking flight and energetically craning their necks.

Elements from the hand painted designs have been translated onto fabric so that both wallpaper and fashion combine the character of both brands.