Paris Design Week reveals 2019 theme

By Matt Balmer
August 14, 2019

This year’s Paris Design Week (5 – 14 September) adopts a unified theme: Hybrid. In this instance the word is used to describe a product or object that unites contrasting elements, whether in the combination of manufacturing techniques, the association of unexpected materials or the bringing together of diverse expertise to work on the same project.

Hybridisation in the design sphere can also take three different forms: Functional, imbuing a single item with two different uses; Aesthetic, marrying two contrasting styles or trends; Technological, incorporating technology to boost performance. The show organisers are inviting visitors to immerse themselves in this world of fusions via an eclectic, innovative and surprising programme.

The ninth Paris Design Week promises an array of pop-up installations, previously unseen collections and exciting collaborations unveiled across 200 different venues throughout the French capital, as well as at the Maison et Objet trade fair.