Design for Diversity campaign to promote inclusivity

By Elspeth Pridham
June 25, 2020

Kate Watson-Smyth, author of Mad about the House the UK’s number one interiors blog, has joined forces with Rukmini Patel, a leading interior designer of British Asian origin to launch Design for Diversity.

The nationwide campaign aims to promote inclusivity within the interiors industry which has, in light of recent events, been called out for its lack of representation over the years.
The campaign asks brands, blogs and businesses to commit to a pledge which opens the door to change. Whether it be conversations or ideas, internships and work placements or a more diverse workplace and/or supplier base, all angles point towards a more welcoming, multicultural and equal environment for everyone.

The pledge will take the shape of a ‘sticker’, placed on the brand’s website, which will take visitors through to a pledge. It can be promoted across websites, social media and all other marketing channels to highlight the company is committed to change and promoting diversity within the design community. The pledge is open to brands as well as publications, influencers, thought-leaders and design businesses, uniting all corners of the industry with one goal in mind.

Brands already pledged to participate include Heal’s, Rockett St George, Pooky and Audenza, plus PR agency Little Red and @jazzierere, owner of art gallery One Off to 25.
Speaking of the campaign, Patel said, “Design for Diversity, is a simple pledge we hope the design community will embrace to work towards a diverse, inclusive community to tackle the lack of representation across the industry.”

“We hope the Design for Diversity sticker and pledge will open doors to conversations within the design community where there’s a clear need to improve diversity and tackle under-representation. We do not offer this as a solution but as a starting point which, we hope, will pave the way for many more initiatives to come”, added Watson-Smyth
To participate, visit Mad About The House  or Rukmini Patel