New websites that caught our eye this week

By Elspeth Pridham
August 4, 2020

With more time to browse on-line. Here are three websites worth taking a look at.

In response to so many of us spending time browsing online, Italian lifestyle brand, Smeg, has re-launched its website. The site guides you through Smeg’s extensive built-in and freestanding appliance collection, focusing on three main navigation pillars that enable users to search by ‘product’, ‘aesthetic’, or simply seek ‘inspiration’.
The new re-platform includes buying guides designed to help navigate the range’s product features with ease. There is also a magazine style news feed, fresh recipe content, project case studies and interviews with designers and developers.
Tools for designers include access to 3D images, technical drawings and manuals.

British manufacturer Very Good & Proper has announced the launch of its new e-shop, the first time its products will be available to buy directly online from the London-based brand. The e-store went live this week to coincide with the 20th anniversary of the iconic Pigeon Light by VG&P’s founder Ed Carpenter.
To celebrate the anniversary, Carpenter worked closely with VG&P’s in-house design team to update and further streamline the Pigeon Light, resulting in a more refined, functional and minimal product, while still retaining the warmth and humour of the original. The lamp will be available exclusively through VG&P’s new e-commerce website.
Originally designed in 2000, the Pigeon Light started life as a project while Carpenter was studying for his MA in Design Products at the Royal College of Art (RCA). Devised as an alternative souvenir for London, the original light was part a reaction to the poor-quality products on offer in most tourist shops and also a celebration of the wildlife of the Capital.

Wood flooring specialist Ted Todd has introduced its brand new website, bringing together the Ted Todd, Woodworks by Ted Todd and Studio Ted Todd brands in one place. The new website has been designed to educate customers and help them make informed decisions about the sustainable wood flooring they are investing in.
Robert Walsh, founder and owner of Ted Todd, says, “The website has been designed not as an e-commerce site, but as a central hub for all our new and existing clients across retail and trade to explore the collection, learn about Ted Todd and experience our passion and in-depth knowledge when it comes to selecting the right flooring, be it engineered, reclaimed or antique.
“We want to educate clients on choosing floors that truly are sustainable. As well as learning about our credentials, certifications and practices, we want to hone in on the key points to consider when it comes to selecting a floor that is sustainable and built to last a lifetime. We hope that the new website will allow our clients to understand what it is that sets Ted Todd apart from our competitors.”