British tile manufacturer, Johnson Tiles has raised £4,560 for housing and homelessness charity Shelter through its 2020 Tile Tapestry design challenge, which invited interior designers across the country to capture positive community lockdown stories in tile.
Johnson Tiles launched the design challenge in April 2020, following the announcement of the nationwide lockdown. The initiative aimed to provide a creative outlet for interior designers who had been furloughed, keeping their spirits high, while raising money for Shelter.
Interior designers across the country were challenged to create square, flat-lay tile designs, celebrating the heart-warming moments and positive initiatives that emerged during lockdown. The designers registered for their entry packs online and the tiles were then delivered directly to their door. Each participant was assigned one of three key themes: community, courage and solidarity. For every design entry submitted, Johnson Tiles made a donation to Shelter
Stephen Dixon, managing director of Johnson Tiles says, “We’d like to thank each and every one of the designers who contributed to our 2020 Tile Tapestry challenge. It was wonderful to see so many fantastic designs, capturing some of the incredibly inspiring stories that have arisen from these difficult times.”
The money raised is enough to fund 456 calls to Shelter’s helpline, making it possible for Shelter’s housing advisers to help more people.Tags: Johnson Tiles