Carpet designer Deirdre Dyson explains how her business is still operating during lockdown, and how her virtual design service works.
Deirdre says, “With an international audience and client base, our London practice regularly works with customers, particularly in the United States, Europe and Asia. In these cases, the design process is carried out entirely remotely with 100% success, so we are accustomed to working this way.”
Firstly, customers talk through or email their requirements to members of the team (who are currently working from home). With them they can share photographs and floor plans to agree on size and colour swatches or RAL codes. Deirdre and her design technician Nichola then work on sketches and digital artwork, selecting colour poms for wool and silk. Samples are provided and artwork revisions are made, before a printed render of the finished design is finally sent for sign-off prior to production.
Deirdre and Nichola say they are working together as closely as they always do although they are currently both based at home. To further assist clients, the Deirdre Dyson website hosts a virtual gallery, offering inspiration and tools to enable customers to design and cost carpets without leaving their home. There is even a virtual tour of the King’s Road Gallery, showing many of Deirdre’s current carpet designs and you can view edited highlights of the new collection when it launched at Maison et Objet Paris earlier this year.
The carpet can be costed using an online calculator and there are various tools available to help customers visualise the bespoke Deirdre Dyson rug in situ.
Deirdre says, “Although we miss the personal contact of meeting clients and showing them around the gallery, we have many extremely happy retail and trade customers, who have never ‘met’ me or the team in person. Though not physically in the gallery we are still delighting clients with our rug designs.”